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6 Must-Fund Recruitment Marketing Initiatives for 2010

Thank you for your interest in our newest report from Arbita’s Recruitment Genome Project. You may download the complimentary report immediately by completing the form to the right.

About Arbita's Recruitment Genome Project
Arbita's Recruitment Genome Project is a multi-year research initiative spearheaded by Arbita and aimed at defining the most effective recruitment marketing practices.  The Recruitment Genome Project relies upon multiple sources of primary and secondary research to identify industry trends and formulate best practices.  Sources include:

• Extensive surveys completed by thousands of recruiters and executives
• Recruitment marketing analytics tracked in Arbita's job posting solution (OnePost) and other technologies
• Interviews with industry thought leaders such as Kevin Wheeler, Peter Weddle, Shally Steckerl, Glenn Gutmacher and others
• Constant dialogue with customers and other industry professionals

Complete the form at the right to download your complimentary report.

About this Executive Brief
"6 Must-Fund Recruitment Marketing Initiatives for 2010" compares Recruitment Genome Project survey results from the first quarter of 2009 with survey results from the third quarter.  The comparison demonstrates an increased focus on SEO, SEM, Social Networking, Search Engines, Internet Sourcing and Career Web Sites for recruitment marketing. The brief illuminates the relationship between these changes in recruitment marketing and a pronounced shift in candidate behaviors caused by the confluence of the recession and the growing adoption of social networking.  Based on this exploration of trends in candidate behavior and recruitment marketing, the brief recommends the following 6 must-fund recruitment marketing initiatives:

• Employment Brand Execution
• Training for Internet Sourcing
• Internet Marketing (SEO and SEM)
• Career Web Site Optimization
• Job Board Advertising Optimization
• Social Networking

Complete the form at the right to download your complimentary report.