Solutions
Arbita Career Web Sites
Arbita develops purpose-built career Web sites that take full advantage of advances in Search Engine Marketing (SEO), employment branding best practice and recruitment analytics.
Times Have Changed
Talent management solutions (including applicant tracking systems, HRIS and ERP systems) have contributed much to recruiting during the last decade. The value these systems provide to companies for process automation, governmental compliance, security and risk mitigation is beyond question. However, most talent management systems also present some significant obstacles to recruitment excellence. For example, career web sites generated by talent management solutions have not kept pace with advances in recruitment marketing technology, employment branding best practice or recruitment analytics. Times have changed, and our career sites need to change with them.
Typical Career Web Sites
Typical career web sites, like those packaged with talent management solutions, fall short in many areas. For example, technical limitations frequently prevent the development of a career web site that fully reflects the look and feel of your corporate web site. Furthermore, they don’t provide the necessary tools required to nurture candidate relationships over time, such as content management capabilities that enable the consistent delivery of compelling content to candidates. These limitations have a negative impact on your employment brand.
But the most damaging aspect of typical career web sites is their inherent lack of search engine optimization (SEO) capabilities. Most smart candidates begin job searches on their favorite search engines – like Google. If your career web site is part of your talent management solution, your job descriptions are not optimized to appear in search engine results or drive traffic to your web site. Therefore, smart candidates searching for jobs on Google are unlikely to find yours.
Typical career web sites also do a poor job of capturing recruitment marketing analytics. Most career web sites cannot track the exact source of a candidate visit. Rather, they rely upon self-reported information that candidates provide through drop down menus on an application form. Self-reported data is notoriously unreliable when it comes to identifying the true source of a candidate inquiry. Therefore, the current recruitment marketing analytics capability provided by most career web sites is not helping companies determine the best investments for marketing dollars. Poor metrics can turn your recruitment marketing investments into recruitment marketing expenses.
Arbita’s Career Web Site
Arbita develops custom career web sites that take full advantage of advances in recruitment marketing technology and techniques. A Career Web Site developed by Arbita works alongside talent management solutions (and in many cases, existing career web sites) to provide the following advantages:
- Maximum Search Engine Optimization (SEO) benefits
- Best-Practice employment branding capabilities
- 360® analytics (source-to-hire)
How does it Work?
Arbita will design, build, host and maintain a Career Web Site (or even multiple Web Sites) for your company. The web site will be purpose-built to deliver top-20 search engine results for relevant job searches conducted by candidates. Additionally, our web sites include an array of tools for publishing web 2.0 content and managing proactive recruitment campaigns. The web sites also enable the capture of source-to-hire recruitment metrics that will help you refine your recruitment marketing portfolio.
Technical Features and Benefits
- Purpose-built site with agency-quality creative design
- Designed, built, hosted and maintained by Arbita
- Developed on .jobs domain for enhanced SEO results
- Generates SEO code dynamically when new jobs are posted
- Integrates with existing career web site and talent management systems
Employment Branding Capabilities
- Publish employment newsletters and other dynamic content
- Promote your career events
- Author an employment blog
- Provide RSS feeds
- Send email campaigns to candidates
- Create job search agents that notify relevant candidates of new opportunities
360® analytics
- Tracking codes are embedded with each job
- Source codes are passed to talent management system
- Zero reliance upon candidate-reported source information
Arbita is dedicated to providing companies with recruitment marketing technology, media, training & education and services solutions that drive real results. If you would like to speak with someone about our hosted Career Web Sites, we invite you to speak with a solution consultant!
