Solutions
Job Title & Description Optimization
Job Title Optimization
Did you know that your job title is a form of advertising? Your job is the product and the readers are your potential candidates. The problem is that most of today’s job titles are written for the company and not for the candidate.
More often than not, companies use their own internal terminology when formulating job titles.
Although “HR lingual” makes perfect sense to human resource departments, it makes little sense to potential job seekers. More importantly, job seekers are not using HR lingual when searching within the major search engines, (Google) job board aggregators (Indeed or SimplyHired) or job boards (like monster.com).
In order to receive optimal traffic from search engines and job boards, your job titles need to be written and optimized with the candidate in mind. This is done through the use of SEO.
Learn the Language of Your Candidates
In order to know what your target candidates are typing into search engines to find career and job information you need to conduct keyword research. Keyword research will tell you the phrases that your job seekers are using most often when looking for jobs. This information is used to ensure your job is positioned to receive maximum candidate traffic through search engines as well as job boards. Remember, the job title is a candidate’s first impression of the job, they will decide whether to click within a matter of seconds.
Job Description Optimization
Writing your job descriptions is a crucial stage of recruitment advertising. If you write your job description poorly you could find yourself overwhelmed with unqualified candidates or it could result in too few responses.
In addition to containing details of the primary job function, skills, requirements and information that is important to today’s candidate, your job advertisement should also be optimized to perform within the search engines
Millions of job related searches are conducted monthly within the major search engines and job boards. If your job descriptions are not written in “search engine speak” you could be missing out on a high volume candidate traffic opportunity.
We will take your existing job description and convert it into a first rate marketing message that differentiates your organization from the rest, captures the attention of top candidates and is optimized for search engine and job board visibility.
If you would like to speak with someone about Arbita’s job title and job description optimization services, we invite you to speak with a solution consultant!
