Solutions
SEM Services
Search engine marketing (abbreviated SEM) may also be called Pay-Per-Click or PPC. These are the results marked as “sponsored links” that appear on the right-hand side of search engine results pages and sometimes appear as the first few results on the left-hand side. These are results you can pay search engines like Google, Yahoo and MSN/Live for.
Why SEM/PPC as a Recruiting Tool?
Recruitment SEM campaigns can help employers reach a wider audience on the internet. Unlike SEO solutions, SEM campaigns don’t need time to ramp up; you will start to see results almost immediately.
When managed correctly, your SEM campaign running on Google, Yahoo and/or Microsoft Live can build your candidate pipeline effectively as well as capture the attention of the ever-desirable passive candidate.
SEM campaigns boost career sites that lack organic search engine visibility (high rankings for regular search results). Often, we implement recruitment PPC advertising while an SEO campaign ramps up. Search engine marketing recruitment campaigns offer many benefits:
- Flexible Recruitment Advertising Spend – With a PPC campaign, you set a daily budget which can be increased or decreased, based on your results. You can choose to display your ads during specific days and times.
- Target Candidates Based On Location – What's great about PPC campaigns is that you can target as broadly as a country or as specifically as a 5-mile radius within particular city. Precise targeting options help ensure the most qualified candidates click on your ads.
- Employment Branding – Remember, you only pay when a job seeker clicks on your ad; you receive free views of your company name even when your ad is not clicked on. Also, did you know that job boards bid on your company name and drive this traffic back to their sites? Why not harness this traffic for yourself? After all, the best destination for a job seeker looking for "[company] jobs" is that employer's career website.
Contact us today to learn more about how our recruitment PPC advertising programs can help you organization find and attract top talent.
